Before I discuss whether adding social media to your business in good or bad for a business. I would like to throw some light on what is social media? And why social media is so important for businesses especially local businesses.
Social media is a way to interact with your future prospects that means customers and it is not necessary for every local business to be found out on every social network out there. Most local businesses neither have the time or resources to make use of social web in that way. However, it is important to be on the social networks that interest and appeal to you and your customers. It is also important to monitor the social web.
Getting started in the social media marketing is very simple. You create an account, build an audience, and share with a community of people. Followers on Twitter become friends. Each like on a Facebook page adds to the relevance of your page. But you should also be aware about your customers and how do they use the social media?
Well, in my opinion if someone needs a product or a service, he/she will more likely to ask his/her friends on Twitter/Facebook about where they should get a particular product/service. Here your online reputation matters. You want to be fresh in their minds when a request comes through.
Now the new customer would go for Google searches, seek out reviews and will try to find out your online presence and reputation. Here the social presence becomes handy if you are out there in social media for a quite decent time then you may have a chance to get the deal and if your competitor is present more strongly in social media then your competitor will win that deal.
The idea is to get into social media networking as soon as possible and social media should play to your strength. For instance, if you are a photographer then you should be on Pinerest and Flickr. If you are into video then you should be on Youtube. If you love writing then you must be on Twitter and on any respective blog. If you want to socialize then go to Facebook and Google+.

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